This page explains how Insurance Compared Daily is funded and what rules we follow about money. We believe you should know who pays for what you read, especially when the topic is your money, your home and your family’s protection.
How we are funded today
Here is where things stand as of October 2026:
| Funding source | Status today |
|---|---|
| Payments from insurers | None |
| Affiliate links | None active |
| Display advertising | None |
| Sponsored content | None |
| Selling leads or personal information | Never |
Insurance Compared Daily earns no revenue from insurers. Nothing you click or buy after reading our site earns us a commission.
Why it matters
Many insurance websites are paid when you click a link, request a quote or share your details. That can create pressure to push certain companies or products. We avoid that pressure by not taking money from insurers and by never naming, ranking or recommending specific insurance companies. Our guides focus on how insurance works and how to compare it fairly.
Our policy if this changes
To keep the publication running, we may add advertising, affiliate links or sponsored content in the future. If we do, we will follow these rules:
- Every affiliate or sponsored link will be labelled right where it appears, so you know before you click.
- Sponsored content will be labelled “Sponsored” at the top, clearly separate from our editorial guides.
- Ads will look different from articles, so you can always tell them apart.
- This page will be updated before any change takes effect, explaining what kind of money we receive and from whom, in general terms.
- Money will never change what we write. Advertisers, sponsors and partners will have no say over our guides, our facts or our conclusions.
- We still will not rank or recommend insurers, and we will still never sell your personal information or sell leads.
What we will never accept
Even if we add advertising in the future, we will never accept money for:
- A higher ranking, a “best of” listing or a favorable mention
- Changing facts, limits, dates or conclusions in an article
- Removing accurate information a company does not like
- Your personal information or your contact details as a lead
How labels would look
If we add paid links or sponsored content, the labels will be short, plain and impossible to miss. For example:
| What it is | How it would be labelled |
|---|---|
| Affiliate link | A label such as “Affiliate link: we may earn a commission” right next to the link |
| Sponsored article | “Sponsored” at the top of the article, plus the sponsor’s name |
| Display ad | “Advertisement” above the ad, in a box separate from the article |
These follow the spirit of the Federal Trade Commission’s guidance on endorsements and online advertising, which says disclosures should be clear and placed close to the claim or link they relate to.
Government programs we mention
Our guides sometimes name public programs, such as the National Flood Insurance Program (NFIP), state FAIR plans, the California Low Cost Auto Insurance Program and state assigned-risk plans. We name them because they are public programs that readers may need. We receive nothing for mentioning them, and naming them is not an endorsement.
Newsletter and other languages
The same rules apply everywhere we publish. Our newsletter has no ads or sponsored messages today. Our Spanish, Simplified Chinese, Vietnamese and Korean pages follow the same funding and labelling rules as our English pages. If anything changes, we will label it the same way in every language.
Outbound links
Today, our outbound links go only to authoritative sources, such as state insurance departments, statutes, the NAIC, the Insurance Information Institute and federal agencies. We do not link to insurers, comparison sites, lead-generation sites or affiliate offers. No outbound link on the site is paid.
Who decides what we publish
Only the Insurance Compared Daily Editorial Team decides what we write and how. Topics come from real reader questions. Facts come from primary sources, such as state statutes, state insurance departments, the NAIC and federal agencies, each cited with an “as of” date. Every article is checked by the editorial team before it is published and reviewed at least every 12 months.
No advertiser, sponsor, insurer or partner will ever see an article before it is published, ask for changes to it or approve it. If anyone offers money in exchange for coverage, we will say no.
How to tell us about a concern
If you think something on the site looks like an undisclosed ad or paid link, please tell us. Email . We take these reports seriously and will review the page.